Cattle Ramp's SEO Resources

Old Proverb

There is an old proverb that says: "Give a man a fish and you feed him for one day, teach him to fish and you will feed him for the rest of his life".

You may rightly ask what the proverb has to do with search engine optimisation? Well, if we optimised your web site for you, we would then have met your needs for the immediate future. And this would be equivalent to us giving you a fish.

If you then decided to make some changes to your web site, you would then need to turn to us to make sure that these changes did not affect your web site optimisation. And if they did, we would then need to make the necessary changes for you to make sure that your web site was optimised taking into account the changes you made. In other words, you would be dependent on us! This would be like us providing you with a fish every time you were hungry.

If, on the other hand, we showed you step-by-step how to optimise your web site by yourself, you would then be equipped for the rest of your life with the necessary search engine optimisation knowledge and skills you would need to optimise your web site. This would be the equivalent of us teaching you how to fish so that you would be able to catch your own fish any time you were hungry.

If you are interested in discovering step-by-step how to optimise your web site for yourself so that you can be in charge of the whole process without depending on anyone else, then read on as we have some fantastic news for you.

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Our Presentation

We have spared no expense in putting together a presentation of what we offer. We feel that sometimes pictures say it better than words. Click here to view our exciting presentation.

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The Need for Information and Tools

As anyone who knows how to fish will tell you, you need 2 things in order to learn how to fish successfully:

the right information about such things as the different types of rods, the different types of reels, the different type of baits, the different hook sizes, the right time and place to fish, . . . and

the right tools such as the right rod, the right reel, the right hook size, the right type of bait, the right rig setup, . . .

To learn how to optimise your web site is no different in that you will also need:

the right information about how search engines work, how they rank web sites, how a webmaster or webmistress such as yourself should optimise your web site, the right way to submit your web site to search engines, the importance of link popularity, the right way to build link popularity, the right keywords to use, and how to use them on your web pages, . . . and

the right tools to analyse your web site from the point of view of search engines, to optimise your web site (with just the right keywords, meta tags, correct use of keywords throughout your web pages, . . . ), to keep track of the ranking of your web site, . . .

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What We Are Offering You

We have spent considerable time searching the Internet for just the right resources to give you access to - both information and tools you will need to successfully optimise your web site. We have collected more than 120 web links which we have organised in more than 24 categories. These links and categories will address (in no particular order):

• the issues of search engine optimisation (what is involved and what needs to be done)

you will be able to enrol in a FREE email course that will teach you step-by-step how to optimise your web site. This course is excellent and covers every aspect of search engine optimization you need to know,

you will be able to read excellent articles on how to optimise your web pages for search engines. These articles are very practical and explain step by step what you need to do,

you will be able to order a PDF ebook that is the best ebook of its kind on the Internet (including a review by a third party so that you can see for yourself that this ebook is indeed an absolute must read if you are serious about having a successful web site). And in case you are wondering, we have not set up an affiliate program with this ebook as we want to offer you our unbiased opinion of how this ebook is a "must read",

information on designing a web site optimised for search engines and visitor friendly,

• the issue of the need to monitor your web site at various search engines (how else will you know if you are making progress or not?)

  you will be able to find the Google and Alexa ranking of your web site (what they mean and how to improve them),

  you will be able to find the Google and Alexa popularity ranking of your web site (what they means and how to improve them),

you will be able to find out the ranking of your web site at various search engines for the keywords you are targeting (what "search engine ranking" means and how to improve it),

• the issue of link popularity and how it relates to the idea of "page rank"

you will be able to find out the link popularity of your web site (what "link popularity" means and how to improve it),

• the issue of designing your web site for search engines and for people

  you will find our tips on how to walk the fine line between making your web pages optimised for search engines and human friendly. We found it to be a difficult line to walk and we will share with you how we have done it,

  you will find our 3 Golden Rules of Web Design: these 3 rules are meant to help you keep focused on the fine line between search engine optimisation and human friendliness,

  you will find out the mistakes we have seen on the Internet by commercial web sites and by folks like you and us who would like to have more traffic coming to their web sites,

• the issue of useful software to help you optimise your web site

  you will find out where you can download FREE software that will make your life easier as you seek to optimise your web pages. These programs are an absolute must as they are extremely valuable tools!

• the issue of analysing your web site from the point of view of search engine before submitting it to search engines

  you will find out where you can analyse your web pages from the point of view of search engines and get useful feedback as to what needs fixing,

• the issue of search engine submission (it is not enough to build a web site, optimise it and place it on the Internet - search engines need to know it is there!)

  you will find out where you can submit your web sites to search engines and directories,

  you will find out which search engines and directories you need to submit by hand and which ones accept automated submissions,

  you will find out which directories to submit to and which ones to avoid (and why!),

• the issue of keywords

  you will fine out what keywords are actually being used in search engines (there is no point targeting keywords that no one is using in search engines),

  you will find out about a very special number that tells you which keywords you should target with your web site,

  you will find out how to successfully use your keywords on your web pages,

   you will find out a common mistake that webmasters and webmistresses make when it comes to choosing and using keywords on their web site,

  you will find out if you have made good use of your targeted keywords on your web pages,

  you will find out where you can find misspelled keywords you should be also be targeting (and why you should be targeting them - and how!),

• the issue of domain names

  you will find out where you can find a good domain name based on your targeted keyword (and see if it is available for you to register),

• the issue of meta tags

  you will find out about meta tags (what they are, how to use them properly and whether you should bother with them),

• other issues

  you will find out about a file that you must have in your web site so as to tell search engine spiders which folders to spider and which ones not to (you will also find out what search engine "spiders" are and what they do),

  you will find out about a meta tag that you must include in your web pages if you want the search engine spiders to spider your site properly,

  you will find out which newsletters you need to subscribe to in order to keep informed about the latest news on search engines and search engine optimisation tips, tricks and tools,

  you will find out which forums you will need to become a member of so as to benefit from the advice and wisdom of others (it is a great way to also keep track of the latest search engine optimization tips and tricks),

  and more!

Each of the information and tools listed above have been tested to ensure that they work well and they offer you a valuable service. You can therefore be sure that the resources we have put together for you will give you the competitive edge you need as you seek to optimise your web site for search engines.

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But Wait . . . There's More!

While we were conducting the search for useful information and tools we could put together for you, we came across a FREE program that anyone serious about optimising their web site for search engines should use. With this program,

you will be able to do your own research for what keywords to use. We used the program to find 2 keywords that are actively searched on the Internet and which, amazingly, have not been targeted as yet. This of course is great news for us as we have now taken the appropriate steps to target those 2 keywords,

you will be able to analyse your web site as a whole to see if there are any problems with it (eg. dead links, files missing, slow pages, missing tags, . . . ),

you will be able to analyse how you well you have used your keywords on your web site (the program will also make suggestions on what you need to do if it finds errors with the way you have used your keywords),

you will be able to analyse how well you have used your meta tags (and again the program will make suggestions on how to fix any errors it finds). One very nice feature of this program is that you can actively change the contents of your meta tags and see straight away how effective your changes are from the point of view of search engines,

you will be able to submit your web site automatically to more than 100+ search engines including Google, whatUseek, Inktomi, ExactSeek and Alexa. The list of search engines that you can submit to makes up around 95% of all search engine traffic and has been put together from users of this program (who live in 50 countries),

you will be able to hand submit your web site to 40+ directories (including Pay-Per-Click ones),

you will be able to check the ranking of your web site for up to 5 targeted keywords with a wide variety of search engines (and it will let you know if your ranking has improved or dropped),

you will be able to check your link popularity with a wide variety of search engines (and again see if your popularity has increased or dropped),

you will be able to upload your web site from your computer to where it is hosted it on the Internet (using FTP),

and more . . .

This program is an absolute gem. We have tried 2 such previous programs in the past and this is by far the best. As mentioned, this program is FREE although it does come with some minor restrictions (that really should not be a problem for most people). The program is available in 3 paid versions with, as expected, less and less restrictions for the more you pay. But as mentioned, the FREE version should suit the needs of most people.

The other great thing about this program is that the company who put it together keep up-to-date with the latest search engine development news and changes. This means that you be able to regularly update the search engine data that the program uses when it conducts the analysis of your web site. You can therefore always be sure that whatever analysis you conduct on your web site and whatever suggestion it offers will always be in line with the current standing of search engines.

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And More!!!

We have developed some very powerful and useful tools to help you optimise your web site for search engines. Currently, these tools are:

• Keyword Page Generator (KPG) which is a program that will help you create as many keyword pages as you have keywords you want to target with your web site. We have conducted a trial of these keyword pages at our other site Cattle Ramp Software for one of our free programs, and we have found that the number of registrations we receive has increased from around 4 every 2 days to around 10 each day - a significant increase in traffic! This program is currently totally free for you to use, and you will find in our resources section full details on how to create keyword pages to likewise increase traffic to your web site,
   
• Keywords Analysis (KA) which is a program that will help you discover which keywords you need to target with your web site using the ideas of demand, supply and KEI. KA will also help you discover the best keywords you should target using an alternative to KEI. This alternative is called CID and you will find a full explanation of it at our blog. KA is currently also totally free, although there is a time saving feature built into it as well as a companion program called Keywords Analysis Companion (KAC) which are only made available to folks who make a donation for KA. Both of these will be made available to you, at no extra cost, once you place your order as well as full information on how to use these programs to discover the best keywords you should target with your web site. In case you are wondering,
  • the time saving feature built into KA will enable you to determine the supply, KEI and CID numbers for "loooong" lists of keywords automatically instead of processing shorter lists by hand,
  • the companion KAC will enable you to automatically eliminate from your list of keywords any keywords that do not meet certain demand, supply, KEI or CID conditions. For example, you will be able to only consider only keywords whose demand is higher than, say, 100 (or whatever number you set!).

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And Still More . . . Our Invaluable FREE Gift!!!

In order to help you get started with the optimisation of your web site, when you place your order to access the resources we have prepared for you, we will review one of your web pages and send you our report. We suggest that you select your home page for this as it is the most important page of your web site.

The report will look at just under 60 on-page factors of your selected web page, organised in 8 categories:

text content issues:

• number of words contained in page + the limit search engines tend to like,
• how search engines will actually 'see' your page - this will open your eyes to how important site design is to SEO,
• how search engines will display your site in its results page + how you can use this to 'entice' visitors to your site,

HTML issues:

• the one line that your web page must have (both for the benefit of search engines and of your visitors' browser),
• the 1 HTML tag you should avoid as some search engines don't like it,
• code snippets you should avoid as they may get your site banned by search engines,
• the 2 HTML elements you should avoid using as search engines cannot process them,
• a HTML tag that is often empty and which could be used as a SEO tool,

JavaScript issues:

• whether you are safely using JavaScript code + how to do it if you are not + why you should avoid including JavaScript code in your page,

styles issues:

• whether you are safely using styles code + how to do it if you are not  + why you should avoid including styles code in your page,

tags and meta tags issues:

• whether you are using the right 4 SEO (meta) tags,
• a check of the length of your (meta) tags + what that length is for each,
• whether your (meta) tags are formatted properly + whether they contain illegal or undesirable characters,

keywords issues:

• whether you are using a technique called 'keyword stuffing' which can have your site penalised by search engines,
• whether you are using keywords you should avoid + why you should avoid them,
• the priority you have given your keywords ie. which ones you have said are important and which ones are not,
• how you have used your keywords in your (meta) tags + how you should use them,
• how you have used your keywords in more than 10 crucial locations of your page,
• how your keywords are spread throughout your page + how they should be,

links issues:

• number of links on your page + the maximum this number should be,

other issues:

• time factors of your domain name registration,
• presence and format of a very specific file. If this file is missing, some search engines will not spider your site,
• the text content of highly relevant SEO areas of your page.

This is an invaluable report in that it will tell you exactly what is right and what is wrong with your homepage, from an SEO point of view. And once you know what is wrong, you will then be able to use our resources section to fix it all up.
 

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You Can Do It

Let us reassure you right now that you will optimise your web site for search engines if you make good use of the information and tools we have gathered for you. We managed in a few weeks to have one of our Cattle Ramp Software pages listed in the top 5 results for a keyword we targeted with Google. It must be said though, that Cattle Ramp Software enjoyed a Page Rank of 4 at the time which shows the value of link popularity from the point of search engines. You will, of course, find out more about link popularity in our resources section.

It must be said, sadly, that we offer no guarantees because the extent of your success will depend on how well you have used the information and the tools we will provide you with.

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Once Only Payment

In case you are wondering, access to the information and tools we have gathered for you will cost you just the once only fee of  US$29.95. This once only fee will grant you unconditional and unlimited access to our resources section. This means that you will be able to access our resources as often as you want, and for as long as you want.

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Not What You Were After?

In case our service is not what you were after, feel free to use any of the links below to initiate an automatic search with your favourite search engine.

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