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Business (Online) // ArticlePros.com

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ArticlePros.com: Online Article Directory, containing Free Reprint Articles on all topics.

Last Updated: Wed, 27 Aug 2008 21:47:59 -0400

A Smooth Design Process For Your Flyers

Now that you have planned what you want to do with your flyer printing project, it’s time to put everything you have planned into paper â€" that is, it’s time to create your flyer printing design. The design process is very important as it is the time that you put into words and visual representation all that you want your flyer printing project to be in the end. It is during the flyer printing design process that you finalize and polish all the elements you want included in your print flyers. It is during the design process that you get to be as creative as you want. But there are problems during this time that you need to be wary of so that you’ll be able to get the flyer printing results you desire. In order for your flyer printing design process to go smoothly, here are the five steps to follow: 1st Step â€" Organize, plan and budget The first thing you need to do is set up a budget for your flyer printing project. It should include the writing, designing, editing, proofreading, pictures, photography or stock images, selecting the paper stock, flyer printing, folding, binding, labeling, and even the distribution process. And then set your flyer printing deadline. All that goes into the production of the print flyers should determine your deadline. And each of the sections in your production process should have their own deadlines as well. In order to set your individual deadlines, begin with the day you want your target clients to get a hold of your flyer printing pieces. Then work your way back to the design stage. But don’t forget to leave extra time for corrections and editing and other such stuff so you will have plenty of time for surprises. 2nd Step â€" Design Brief Provide yourself a design brief that clearly identifies your ideas, objectives and budget. This would be easier if you know who your target readers are and your main purpose in doing your flyer printing project. It would also make it easy to customize your flyer printing project (the design, fonts, graphics, and color) according to the target market you have. Moreover, a design brief would also help you stay within your budget and deadline. Hire a professional or consult with a designer or your flyer printer to help you conceptualize your flyer printing project. It would do you more good than harm to get other people who know the industry and are willing to help you out with your flyer printing project. 3rd Step â€" The Layout When you’ve chosen where you want your flyer printing project to go, use a professional software program to help you put into document your concepts and ideas. Compile all your text and your graphic images and develop that flyer printing project you’ve planned for. 4th Step â€" Proofread, edit, check Check everything that you have put down in your flyer printing design. Proofread every word, phrase and sentence you’ve written. Hire an editor or a proofreader if you must. Go over your contact information and make sure that all the numbers are in the right order. And make sure that your flyer printing design is well coordinated with your flyer printing copy. Correct and identify the captions that appear in each of the illustrations. The bottom line is to review and edit everything so that you won’t have to do it again when you put your flyer printing project to press. Final Step â€" Transfer your flyer printing project in ready-to-print disk and give it to your flyer printer for reproduction. Always remember to get a preview of your finished flyer printing piece to finally check your flyer printing project.

For comments and inquiries about the article visit: <a href="http://www.printplace.com/printing/printing-flyers.aspx">Flyer Printing</a>

11/08/2007 12:00 AM

5 Top Ways to Survive a Refunds Nightmare

As an online merchant, one of the things you should be wary of is celebrating after making a sale. You do not know it yet but one of your customers may be contemplating getting a chargeback or demanding a refund. When you do get a customer who is demanding for a refund, do not give in instantly. You might be surprised but more than half of all the refunds demanded were not because of credit card fraud or faulty products. Most of these refunds are demanded by unscrupulous customers who bought your products or e-books with the full intention to make copies of these and refund their original purchases. Although it is more difficult to settle refund issues on online products like e-books and other downloadables, below is a guide on surviving refunds and minimizing them:

1. Use the money back guarantee to your advantage.
Almost all customers who have inquired about money-back guarantee policies have the full intention to use them, often immediately after downloading the product and making copies of it. So if anyone contacts you or your staff through your website, email address, or phone about the existence a money-back guarantee and how it is effected, you and your staff should answer all inquiries politely, but offer no additional information. Most importantly, get this “potential customer’s” name and address and BAN him or her. Prevention is always better than empowering a refunder waiting to happen.

2. Collect pertinent information and verify authenticity.
Before effecting a potential customer’s purchase, take the time to collect important information like names, valid email addresses, phone numbers, and postal address. Make it part of your purchasing procedure to have customers verify their given information before effecting the sale. This reduces chances of refunds claiming identity or credit card theft. For added protection on your part, ensure that you use a secure and efficient payment and information system.

3. Provide accurate product details, pictures, and relevant information.
Most refund claimants say that product dissatisfaction was their motive for demanding a refund or that the product they received or downloaded was different from the one they paid for. Avoid this mess by giving accurate descriptions of your e-books and other product downloads. Offer excerpts, chapter summaries, audio clips, or software demonstration. This may seem like a huge effort but it can provide you with protection should the customer decides to demand a refund based on the given reasons above.

4. Require customers to read your terms and conditions before making their purchases final.
Ensure that your terms and conditions provide you with thorough protection against unscrupulous refunds. Make your terms and conditions visible in your website, your product, and in the delivery email. Have a delivery tracking software to track whether the downloaded product or e-book was actually delivered. Set a strict time frame for refunds and enforce it.

5. Join a credible and secure internet marketing and affiliate network that allows you to control refunds.
Internet marketing and affiliate networks do more than increasing your traffic and generating more sales. Most top players in this industry like Click2Sell.EU affiliate network ( http://www.click2sell.eu ) offers ways by which you can manage orders efficiently and promptly. By signing up for a merchant account and using the Orders Management section, you can view the details of the purchase like the product sold, customer’s name and address, payment option used, amount paid, place delivered, and purchase status. Aside from this, selling your product through an affiliate limits the validity of the download link to ensure that the customer cannot share your products with other people. An internet marketing and affiliate network provides you with an extra layer of protection against unscrupulous refunds. Moreover, such affiliate networks allows you to fully control refunds. You can refund the money to your customer whenever you want or feel it is necessary. This way you could save yourself from a real refund nightmare after a successful product launch.

Egidijus Andreika is a creator of Click2Sell.EU <a href=”http://www.click2sell.eu”>Affiliate Network</a>. Click2Sell.EU provides you with a built in affiliate network to sell your digital, material or subscription based products via Paypal, Moneybookers or Google Checkout and allows you to fully control your refunds, customers and run your affiliate marketing business successfully. Visit: <a href=”http://www.click2sell.eu”>http://www.click2sell.eu</a>

11/08/2007 12:00 AM

A Few Mistakes to Avoid When Designing Your Web Site

Be aware of these common pitfalls when designing your site: •The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds. •The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services. •Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!). •Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales. •Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier). •Avoid too many text effects. Forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. Don't create a "loud" Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content. •Limit the number of graphics on your Web site so that you don't overwhelm your site visitors with "graphics overload." Don't use animated GIF images on your Web site. These were cool ten years ago, but in today's professional environment, they are just another "loud," annoying distraction that site visitors don't want to see. •Don't use Microsoft's themes (built-in design templates) when creating a Web site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by the fact that it can be used to design great Web sites. •Don't incorporate frames into Web site design. The use of frames within a Web site will drive customers away faster than anything! •DO incorporate the proper Web site design elements to ensure that your Web site is ready to be found by search engines.

Shonda Miles is a business consultant and business coach. Gotta Take Action provides informative articles and advice to women-owned businesses who are ready to skyrocket their profits. Learn more about how to catapult your business success by visiting www.gottatakeaction.com for more information. If you enjoyed this article, join our newsletter Hot Marketing Tips today.

10/15/2007 12:00 AM

Relevant Website Content is the Key to Getting More Traffic to Your Site

Obtaining high quality targeted traffic to your website has never been as challenging as it is today. There are several different ways to advertise your website all with varying results. This article will discuss a brief history of advertising online, current advertising techniques and why website content is so important. To understand the best way to advertise online and increase your website’s traffic today first you should learn about the history of advertising on the internet. In the 1990’s when the internet was still young the most effective way to advertise online was through banner ads. By 1996 companies were advertising through Juno’s new ad supported e mail service and Webconnect started to offer accurate measurement tools to advertisers such as URL tracking. (http://www.worldata.com/wdnet7/articles/the_history_of_Internet Advertising.htm) It has been said that in 1998 Amazon was the first to launch a successful affiliate program. They invited webmasters and retailers to link to their website in exchange for a commission. This was the beginning of the still popular advertising method of link exchanging. That same year Larry Page and Sergy Brin introduced Google to the World Wide Web. This new search engine technology was designed to analyze these back links which were considered votes for a website. The “votes” determined how the page was ranked in the Google index. (http://www.searchenginehistory.com/#google) Today there are over 66 million websites on the World Wide Web and a lot more ways to advertise your site than there was just a decade ago. Companies use everything from pop up ads, banner advertising and even ads that interrupt online games and other interactions. Advertisers are always looking for easier, faster and less expensive ways to promote their products and services. The cost of regular postal mail has increased over the years making electronic mail the better choice. Email advertising can result in a better targeted audience. Customers who receive the email message are interested in what the advertiser has to say; therefore they click on the link. There are also several downsides to this form of advertising. In order for email advertising to be effective you have to have a well designed lead capture page. Along with this you must use a reputable auto responder service that obeys all the spam laws. This can get complicated because you also have to advertise your lead capture page. Banner advertising is very simple and can be effective if your banners are placed on relevant websites. But this method is also very expensive. Banner advertising can cost you as much as $20-$50 per thousand impressions which could run you anywhere from $2,000-$5,000 per month. A lot of companies today use pop up ads as a way to get traffic. But with the increasing popularity of pop up blockers pop up ads do not attract as much traffic as they used to. The most effective way to get highly targeted traffic to your website is by getting indexed by the search engines. Relevant back links will help you with your search engine rankings but if you do not have good content the links will not matter. For example, when someone types something in the search engine such as “Dodge Trucks” that searcher will more likely click on a website with information on that particular brand, not just “Trucks.” If you are selling Dodge trucks it would benefit you to have an article about that particular brand of trucks. This will help the search engines to index your website and you will get more return visitors. There are two different ways you can get good website content. The first way is by writing your own articles pertaining to your online niche. You can then add them to your website or blog to increase your traffic. Or you can submit them to free article sites like this one with a link to your website. Either method will give you more targeted traffic. Advertising online has come a long way since simple banner ads in the 1990’s. Webmasters, companies and affiliate marketers have a wide variety of different ways to get their message across online from email marketing to pop up ads. But they can get complicated and expensive. To avoid these issues the best way to get traffic to your website is by having accurate content. Relevant website content will help the search engines index your site and visitors will like what they see and return for more information. Writing your own articles and subscribing to articles previously written are two great ways to get content for your website. For more information on this topic visit: http://www.privatelabelarticles.12w.net

Ms. Talbert has been an online marketer since 2003. She has sold on EBay, and is involved in several different affiliate programs. Visit: http://www.freeinformation.12w.net

09/04/2007 12:00 AM

Take a Call Anywhere in the World, and Save Money, too

The world seems a smaller place nowadays, as improvements in telecommunications and technology bridges more and more breaches between people every day. International phone calls might now be more accessible and more affordable, thanks to these novelties. At www.MyCalls.org, people from any place of the planet may now get the prepaid phone cards they need to communicate with anyone anywhere. Buying the prepaid credits you want is simple through MyCalls.org. Just enter the country from where you will be making the call, and enter the place of the person you are calling. MyCalls will immediately find the best rates you can buy. You can buy dozens of prepaid phone cards and companies with rates as low as 10 cents per minute. MyCalls differentiates prepaid cards for calls into such categories - from stationary phone to stationary phone, stationary phone to mobile phone, or PC to stationary phone calls. There is also a currency converter which eases financing and comparison of prices. Purchasing phone cards includes a permanent PIN code and the specified minutes for calls. You can as well buy refills for your phone cards, so you don’t have to change your PIN at all. Keeping one’s constant PIN includes a support fee, but this service includes 24/7 online customer support. A detailed instruction for dialing is sent to the client for prepaid calling cards purchased. Calling nationwide to your partners or beloved ones has never been this affordable. It’s a great thing these prepaid phone cards are made available and simple to use by MyCalls. Also, clients are provided with support when they need it most of all. Financing phone calls is quite simpler with useful comparison information and low rates. With these necessary sites, cheapest phone cards are very easy to buy. MyCalls is affiliated with other phone card operators, which also have phone cards that cover nearly every country in the world.

Gary Richardson is a scientist in telecommunications and author of many articles on <a href = "http://www.mycalls.org/">calling card</a> for www.mycalls.org. For more data come to our phone cards site. Gary Richardson is a contributing author on the subjects of <a href = "http://www.mycalls.org/">cheap phone cards</a> for different telecommunications magazines. For more data see our site.

09/03/2007 12:00 AM

Profiting from RSS

RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium. When your website does not engage visitors, then your web-based promotional efforts have been crippled. What are the means to attract visitors to your website, when there exists a million dollar question â€" whose website to visit? Given innumerable choices, just think of the visitor’s plight to decide which one and whether he wishes to really come back after his first visit.

RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a ‘push-based’ communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.

Consider a website as a real-world conversation. We need to adopt the same things just like while trying to sell our product to a sales prospect in person. RSS has wonderful features, which embody the techniques of conversational marketing in a very flexible way. Don’t you go through the following while reaching out to the visitors? Glance through and see how RSS helps:

• First, you decide your goal and try to analyze what kind of audience your website can get.
• What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done very easily done using RSS feeds (which we will see in detail in the later chapters).
• The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitor’s eye.
• Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
• Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has got many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
• You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.
• Your search engine ranking reflects how good your website is! RSS increases the search engine ranking remarkably and well, again helps develop your business.

And do not think it’s a super-techie thing that you cannot use! Once you are familiar with the tool, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! Its going to be the beginning of an unbelievable era, exploring deeper and deeper the many faces of RSS and of course, the web world, through it! Though it can’t be an all-out replacement for other technologies, it can be a standard to optimize your Internet experience.

By Gabriel Clyde, an online business expert, owner of http://rss.afcwebs.com

09/03/2007 12:00 AM

Breaking Free From Standard Poster Styles

In the trade industry, everything is about the sales and profits. It’s not how many clients you have, but how much your clients bring you the profits you desire. And in order to get profits you need to stand out from the crowd. To bring in your desired increase in sales, you need to be different in your chosen field. Everyday we are flooded with so many print marketing materials (such as poster printing pieces) that we often take them for granted; not unless we have a need for the things that these marketing materials offer us, we simply ignore most of them. For business owners, this is the ultimate letdown for their marketing campaign. Take for example the poster printing items that you develop on a regular basis. Why do you think your target clients turn them down faster than the time you come up with your supposedly well-designed print materials? It’s very simple. Your target clients turn them down because there’s nothing that your competition has not offered them already. Been there, done that. That seems to be the theme nowadays of all the poster printing projects that you can find out there. What you have to promote in your poster printing project is almost the same as that of the entire toms, dicks and harries in your chosen field. So how do you break free from the standard poster printing styles? By creating your very own personalized and custom poster printing project, that’s how. Why stick to something that is clearly overused by many others before you when you can create a custom poster printing piece that best exemplifies your qualities that is uniquely yours. Your posters, unlike the other marketing tools in your arsenal, provide a better method that speaks to your target audience who are always on the move. Among the marketing materials available, posters are clearly the best way to reach your target clients because they are made up of fewer elements and brief text that they could easily get your readers’ attention and immediately ignite a reaction, which hopefully, is a positive one. With a powerful marketing medium in your posters, you could better provide your business with one that generates more attention than you could ever imagine â€" by having a custom poster printing project that is clearly based on your business’ needs and specifications. If you don’t know where to start, you could always get a graphic designer to develop a custom poster printing style for your business. Not only would you save a lot of your time, you can also save on your costs. You will definitely benefit from the experience and skills of someone who knows the ins and outs of the poster printing industry.

For comments and inquiries about the article visit: <a href="http://www.printplace.com/printing/poster-printing.aspx">Poster Printing Service</a>

09/03/2007 12:00 AM

Increase Profits by 360% and Save at Least 60% of Advertising Budget With Affiliate Tracking Systems â€" Track Every Aspect Of Your Affiliate Campaign

Review of Affiliate Tracking and Management Systems

The only way that you can save every business resources you have in putting up an affiliate business program is to use the affiliate tracking implementations. These programs can be considered as the most beneficial methods of improving your own website, since payment accountability depends ultimately on the particular results. The very little capital invested for affiliate tracking operations will release you from any tension by gaining more profit rather than spending additional charges.

Nowadays, affiliate tracking systems are not only designed for affiliate based management business. There are also specialized online solutions created for everyone, without any exemption when it comes to the nature and kind of the business the merchant is dealing with. Most importantly, they are capable of obtaining any links on popular affiliate management programs. The answer is from the affordable yet advance scripts up to the most quality-made programming if you’re having a tight or a huge pocket.

Example of affiliate tracking software’s is YOURad. This is a “click-thru” implementation designed using the CGI language. It means that your webmasters or affiliates who participated in your own affiliate system can advertise your ads on different websites by obtaining a little amount as their commission. Payment is done when the responsible affiliates had reached the minimum quota required to them. Be resourceful since money is not only the thing that you can offer to all your affiliates. Through banner exchange derived from different customers and web hosting done by different companies, affiliates will be honored by more web space based on the number of visitors. Be innovative of what you can give to your affiliates in exchange for bigger promotions. Using this affiliate tracking software, you can add heaviness to the traffic of your own website!

YOURcom affiliate tracking software is another way of achieving a successful affiliate-based business. This is derived on commission schemes that can help you begin with your business by crediting the commission of your affiliates out of the customers they send to you. This strategy is really a beneficial tool in marketing. If your business adviser can’t stimulate your decision in starting your own affiliate program, YOURcom affiliate tracking software is simple to use.

There is also an advanced affiliate tracking program which is the result of integrating YOURad and YOURcom strategies that implements many additional features. In addition, this will absolutely operate an affiliate based websites, flooding with thousands or even millions of visitor everyday. This offers you high quality performances and protections in a very affordable cost.

Click2Sell.EU â€" Affiliate Marketing Network with Advanced Affiliate Tracking System - http://www.click2sell.eu

The worst problem a new merchant could face when starting its own online business is the start-up cost. You might surprise how much of people never really start their online business because they need to buy a lot of tools and affiliate tracking software in order to be successful. However, there is one solution to the problem.

Click2Sell.EU â€" a brand new affiliate marketing network. Click2Sell.EU is an affiliate program management and affiliate network system with already built-in affiliate tracking software. Click2Sell.EU offers a great business opportunity for merchants and affiliates to start their own business online. All merchants are able to add their digital (ebooks, software and other downloadable) products to Click2Sell.EU affiliate programs network and run a completely automated affiliate marketing business. Click2Sell has a lot of affiliate tracking tools built in.

All Click2Sell members â€" both merchants (who sell products) and affiliates (who promote merchant’s products) can see and track almost every aspect of their affiliate campaigns. Merchants are able not only to track the sales which affiliates bring, but also the real views and visitors which are brought by their affiliates. They are able to track every aspect of their affiliate performance â€" find out how many affiliates promote its products, see the overall affiliate performance, track the websites and advertising methods affiliates use to bring the buyers to merchant’s product websites. Merchants are even able to find out which keywords are used on the search engines by their potential buyers and affiliates, so they could adjust their marketing efforts (e.g. optimize Pay-Per-Click campaigns) to get the best Return-On-Investment. Moreover, Click2Sell.EU automatically offers for every merchant a great affiliate network, so the products could be sold without much of merchant’s own efforts.

So, Click2Sell.EU affiliate programs network provide its members with ability to:

1) Start selling products online for free â€" you only pay a small fee when you make a sale, so you don’t have anything to loose.

2) Great affiliate network â€" merchants are able not only to run their affiliate program for free, but all Click2Sell affiliates are able to join and promote products for the merchant. Merchants can sell its own products without much of a work.

3) All advanced affiliate and campaign tracking tools are provided for free. Every Click2Sell member can find out and track almost everything about their business â€" views/visitors and number of sales they had. Websites and search engines which refer product’s visitors and buyers. Every member could even find out the keywords which are used to find the merchant’s products.

4) All affiliates are able to join and promote products on Click2Sell completely free. All earned affiliate commissions are paid via Paypal and Moneybookers within 21 day.

5) The built-in affiliate commission payment system ensures that every affiliate receives money on time and you will not forget to pay your affiliates.

There are even more great features that Click2Sell affiliate network and tracking system provides for its members and the best part of it that these great features, unlike other affiliate tracking systems, are provided completely free. By using only a small portion of the provided features you will not only sky-rocket your online profits, but you will also be able to find out everything about your product’s buyer, its behavior and understand and satisfy its needs even better. Did I mention that you will be able to save your money on Pay-Per-Click and other advertising campaigns just by knowing which of the campaigns bring buyers and which are not even worth considering using?

Join Click2Sell.EU â€" Affiliate Tracking and Management Network. Click2Sell offers affiliate programs network with affiliate tracking system. Merchants - promote your products online and develop your online business. Affiliates - work at home and earn money online.
Visit: Click2Sell.EU Affiliate Management Network

Egidijus Andreika is a creator of <a href="http://www.click2sell.eu">Click2Sell.EU – Online Affiliate Management System</a>. Sell your products in Click2Sell online marketplace, track and manage your affiliates. Visit: <a href="http://www.click2sell.eu">Click2Sell Affiliate Programs Network</a>

09/03/2007 12:00 AM

Creating effective Ads

********************************************************** Creating effective Ads ********************************************************** Today’s article deals with a subject that we all need to read, study and understand…how to create an EFFECTIVE ad. Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups and pop-unders. All of these are developed with the intent to make people notice them. However, most of them only end up irritating them. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative. Here are some tips that might help: Step 1: Define clear goals of your advertising campaign The most important aspect of any advertising campaign is to have a clear objective in mind. You may be targeting a specific group of people, your initial aim may be to target at least 1000 internet surfers and so on and so forth. Have a well defined, clear purpose. Step 2: Identify the most effective sites for achieving your goals Sites that are most relevant to your product or service will, more than likely, be your best bet; but also consider larger sites or networks that can target the audience you're trying to reach. They can be very cost-effective. If you have multiple products or services that appeal to various target markets, you'll have to consider sites that reach all those various segments. Step 3: Craft your message to fit the needs of the audience you're targeting This comes down to understanding the audience of the sites you're advertising on. The message you use on a technology site to appeal to technologically savvy customers won't have the same appeal for visitors on a small-business site. Focus your campaign. Step 4: Content of your Ad Pay particular attention to the content of the Ad. The content should be such that it clearly distinguishes your product or service from your competitors’. Have a catchy headline. The headline is probably the most important part of the Ad â€" It is the customer puller. Step 5: Formulate the specific promotional messages that correspond to your goals The promotional messages should concentrate on the major selling points of your product or service and have a strong call-to-action. Step 6: Make the desired action clearly visible This certainly doesn't mean the desired action should necessarily blink, bounce or do flips, but it should be visible within an accepted format for the media you're using. In the case of the Internet, underlined text links, "click here" text entry boxes, and pull-down menus are all ways you can make the desired action clearly visible. Step 7: Design the ad so it looks like it belongs on the sites where you're advertising For instance, you may want to use the site's font faces in your text, color schemes in your background, font color choices overall, and emulate images where appropriate. Try to conform to the environment so potential customers visiting the site don't gasp in shock when they see your ad. Step 8: Produce multiple versions of each ad Create three or four versions of each ad, changing the promotional message, call-to-action, font faces and color schemes. This is especially important if you're doing price testing or gauging reaction to specific promotions. By splitting your advertising buy among the various versions of your creative, you can then start to optimize your buy based on the message that works best. With these tips, you will not only be able to create an ad, but you will be able to create an effective ad that does what it is supposed to do â€" sell your products and services. Talk to you soon! Warmly, Yayat Hidayatna Please visit me www.newjutawan.com surfcomputer.blogspot.com 2affiliate.blogspot.com

www.newjutawan.com surfcomputer.blogspot.com 2affiliate.blogspot.com

09/03/2007 12:00 AM

The Pros And Cons Of Paid To Action Programs

When people first turn to the internet to try their hand at earning online they’ll often try one “Paid To Action” program or another; these can include such things as:

Paid to read emails: Once you’ve signed up you’ll receive emails containing a link, each of these links must be opened and viewed for a pre-determined length of time.

Paid To click: Generally once you sign up you’ll open a page of links, once each link is clicked on and left open for the allocated time you will receive credit.

Paid Surveys: These are usually very popular and each company is a little different; some will offer monetary payment, while others offer prizes, redeemable points or sweepstakes entries etc.

Paid to discuss: Once you’ve joined one of these programs you will generally receive credit for each discussion you start or respond to.

There are other paid to action program types including things like paid to write or answer questions etc but those listed above are probably the most popular and for the most part all paid to action programs have the same pros and cons.

Some of the pros of a paid to action program include:

They are very easy to do, they require no computer knowledge and if you have a good internet connection you can participate in several different programs at the same time (though that may depend on your chosen browser.)

They are free to join: you should never pay to participate in a paid to action program.

Many will also offer incentives if you refer others into the program (though getting those referrals is often a lot easier said than done)

You will often see your earnings increase with each action you perform which can be a major incentive to many people.

Many of these programs have a low or no minimum payout level which means you can receive payment within days, though some have higher payout levels which can take a long time to reach. Some of the other cons of a paid to action program are:

The very minimal amount of money you will receive for each action with the possible exception of paid surveys; common sense tells us that advertisers are not going to pay hundreds of dollars per ad viewed by thousands of members, instead this is going to be more along the lines of a percentage of a cent per view.

Unfortunately there are also a lot of scams in the area; both from the program owners who offer more than they can possibly deliver and members of a program who make false claims in their quest to gain referrals.

Some paid to action programs will only accept members from chosen countries and if you do reach payout will not pay you if your country is not listed.

Those points listed above, both the pros and the cons, are some of the more common you will come across. Many people have earnt a good income through paid to action programs and it’s up to each individual to decide whether this is how they want to earn online.

If you decide you would like to try one of the paid to action programs there a few key things to do and remember:

Obtain an alternate email address (hotmail gmail, yahoo etc) otherwise you may find your regular email being over taken by offers.

If it sounds too good to be true it usually is â€" while this is a handy thing to remember in any online activity it is often especially true within these programs.

Make sure you read and understand the terms of each opportunity you join; they may all have different criteria when it comes to payment etc.

And most important of all: remember you won’t make a fortune overnight, but you can earn some extra pocket money.

If you'd like more information on earning online please visit Vanessa at her work from home blog: http://work-from-home.vjad.net or for other home business ideas you might find some of these are more suited to you http://home-business.vjad.net

09/03/2007 12:00 AM

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