Tips and Best Practices
for Local SEO
How frequently do you refer to your telephone book or the Yellow Pages to locate a local doctor, electrician, or grocer? Most of you must not even remember where your precious phone book is; the reason being that everyone today is logged on to the web, looking up services via mobiles and Google Maps. It is the common intellect that one will first do a priority search with local intent for any product or services before resorting to outsourcing SEO needs. Thus if your business has not yet focused on making its presence felt in the local search arena, you are sure missing out on some easy big bucks.
You must have noticed that if you search for a particular service like a dentist, Google is most likely to throw up data close to your own location. This Geotargeting algorithm being used by the new age search engines provides you a unique opportunity to improve your visibility on local searches. You can optimize your online business with local search engine submissions. Below are some tips and best practices to heighten the presence of your local affordable SEO service.
To promote your local affordable SEO service, claim your local business listings on all well-known search engines like Google, Bing, and Yahoo and prompt them to properly index and rank your website. This will also ensure that your listing is never tampered with by a competitor.
Follow proper listing guidelines. While filing information for your local business listings provide an accurate and comprehensive profile with the address and phone number of your company. This enables search engines to correctly collaborate any third party business data it picks up, to you. Your verification will be complete with a phone call or postcard sent to your business address.
To promote your local affordable SEO service, claim your local business listings on all well-known search engines like Google, Bing, and Yahoo and prompt them to properly index and rank your website. This will also ensure that your listing is never tampered with by a competitor.
Follow proper listing guidelines. While filing information for your local business listings provide an accurate and comprehensive profile with the address and phone number of your company. This enables search engines to correctly collaborate any third party business data it picks up, to you. Your verification will be complete with a phone call or postcard sent to your business address.
Upload loads of pictures and videos of your affordable SEO service business to promote and make it more realistic to the visitors.
It is acceptable to ask for reviews from your customers to improve credibility. Request customers to provide an unbiased review on Local Google and Yahoo platforms. Even negative reviews make your website more appealing to potential customers. Just don’t promote a negative trend.
Take the help of Google Trends and Insights, Adwords, and PPC campaigns to determine which keywords to target for the highest traffic to your affordable SEO service. Create valuable unique content for local site promotion and earn local links.
Create one listing for every physical location of your company. Create individual pages targeting different geographical locations. Route all local listings to the relevant pages of your website and not the home page. Have the page enumerate all services and products for that specific area in detail.
Instead of focusing only on popular keywords that attract huge traffic, it might also be a good idea to concentrate on less known but more specific keywords that will probably show up your website many more times on the local SERPs.
Make sure to incorporate your address on all your web pages so that the visitors are always aware of your geographical location. Also, always include a local phone number o your website.
Whatever happens, always remember that Customer is the King. Treat them correctly and never give negative vibes. Both your online and offline customers use the web and can leave reviews that hurt your business. Search engines compile information on your business from third party profiles and other business websites. Try to represent your company in a good light and take some if not complete control of what appears about your company online.