Like a doctor checks up the patient before a significant surgical operation, every website needs to have someone take a long hard look at it.
Some very important factors to be aware of.
1 – Domain Name
Some search engines still give higher weight to those URLs having keywords; this is not a big SEO Strategy but gives you an advantage over your competition in some sense. In simple rules, the right domain is easy to say and spell, descriptive, and memorable.
2 – Domain Age
Domain age of the URL should be at least more than one year; Google has a separate database index it calls “Sandbox,” it keeps the new URLs in this database for at least 6-8 months. If you are promoting a brand new website, you should wait and see to come out of this index. On the other hand, the domain should be registered for the next 2-3 years; it shows trust to search engines that you are serious about your online business.
3- Directory Structure / File Name
Search engines seek keywords in URL, having a keyword-based directory structure can help trigger search engines about keyword-oriented pages.
Content is everything displays on the web page; it can be images, text, links, etc. keywords should be used in a book, links, H1 tags, Alt tags, Link titles to improve keyword density of the website.
5- Layout Design
No ads, if possible. Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine’s mind (or in the user’s account) what your page is about.
No additional directories. Keep your files as close to the root as possible.
6- Page Title
The page title is significant in SEO, and it has enormous weight in almost every search engine on earth. You should always make use of it, and fill URLs in the title. Usually, the character limit in Title tags is 80, and there is no need to repeat words repeatedly.
7- Meta Tags
Meta tags include description tag and keyword tag apart from title tag; the description tag is used for marketing purposes as it displays in search listings. While on the other hand, the keywords tag is used to tell search engines about your keywords.
8 – Linking
8.1 – Internal Linking
Internal linking is very important in SEO; every page of your website should link to at least each other. This is like you are looking to acquire links from other websites, but your family is not voting you.
Internal linking’s main part is a sitemap; your sitemap should include links to all pages of your website.
8.2 – External Linking
Now, the most important part… The more external links you have for your website, the better you rank in search engines. Links can be divided by their quality, not quantity; they can be categorized by PR, links on page, popularity, worth, rankings, etc.
You can search online directories, search engines, article directories, press release distribution networks, Blog comments, classified submissions, forum submissions, and many other kinds of link acquiring to improve your search rankings.
Search engines are changing and updating their algorithms, and they are becoming better and better day by day. Any website can be ranked high on search engines; focus on building great content first, success tends to follow.