•Content
A significant factor in keyword visibility is, and always will be fresh content. For those who sell a service, solution, and product, it isn’t still easy or resourceful to be adding new web content. Here is a list that will help guide you when thinking about your search engine optimized content strategy:
?Expand your Existing Content – If you optimized one page around “SEO,” think about how you can create a section that includes several variations of the core term.
?Create Media Content – Identify opportunities for content that can be easily created and syndicated for viral marketing and link building purposes.
•Videos, photos, webinars, podcasts and white papers